Sha Grondin affectionately calls the entrepreneurs she serves “the can-do kids” — the scrappy visionaries who are the backbone of our communities. After two decades straddling both sides of the entrepreneurial table as franchisee, franchisor, and financial advisor, she saw the same roadblocks: thin cash flow, shaky time management, and a brutal learning curve.

Enter Elizabeth Rosenberg, a financial consultant who has spent her career helping entrepreneurs bring order to their numbers and clarity to their decisions. Together, they asked a simple question:

What if business owners could access hard-won lessons of seasoned operators—up front, and in plain English?

The answer became IQ4Profit, an online platform laser-focused on the three levers that matter most: time, money, and mindset.